The holiday season is upon your business, and COVID or not, Americans will undoubtedly go on a shopping spree, and merchants who brace themselves for the festive shopping drama will win.
Without much ado, let’s dive into the seven pillars to drive sales this festive season.
- Add “Pay in 4” by PayPal
World-famous payment firm PayPal’s latest offer allows a shopper to pay for items worth $30 to $600 in four installments.
The online seller receives the money upfront and will be charged nothing charged but the usual PayPal rate.
On top of that, PayPal takes all the liability. This service is just one of the many order-now pay-later options PayPal has built for business owners.
- Show the Human Side of Your Business
Even though you sell online, customers want to be sure human beings control the background. Add videos showing your team at work. Create others wishing customers a merry holiday season and reminding them to follow COVID safety guidelines amid celebrations.
Lastly, drop hints of important holiday shopping tips and hot offers in these short videos.
- Increase Shipping Convenience
Set up a secure and convenient shipping process that will meet clients at their point of need.
Be ready to ship to home addresses as most Americans won’t be traveling this festive season due to COVID restrictions and fear of contracting the virus.
- Add a Visible Countdown Clock for Deadlines that Matter
Include a conspicuous timer for time-limited orders. This will help prompt purchases among prospects and inform the customer of ongoing holiday offers and those that have ended.
- Leverage real-time engagement tools
Add a Live chat tool to respond to customer queries as they browse your website. You can also leverage social media chat platforms—and if these don’t suffice, don’t hesitate to initiate phone calls because eCommerce shopping will be big this year.
Offering quick responses and solving problems in time will speed up operations, increase satisfaction and referrals.
- Test all trust badges.
Savvy customers will be inspecting for unsafe and fake sites before placing any order.
Trust badges are some of the indicators of legitimate and secure websites. Make sure all you trust icons are clickable and lead to a reputable vendor.
As in all festive seasons, speed, communication, and creativity will win. But COVID presents a new challenge, so you want to prepare a resilient strategy that will survive a pandemic and rake in good sales.
Author Bio: Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the proud Co-Founder of eMerchantBroker, the highest-rated ecommerce merchant account processor in the country. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favorite books.